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Primary Submission Category: Public Health Communication and Trust
Use, needs, and features for effectiveness: Seeking user input for development of a San Joaquin Valley tobacco data dashboard
Authors: irene yen, Arturo Durazo,
Presenting Author: Yeng Vue*
Surveillance is an important tool for tobacco control. Data dashboards, a form of surveillance, have increased in recent years. However, data dashboards have been historically designed without users’ data capacities or needs in mind, particularly in rural and Tribal communities, which are at high risk for tobacco use, and in which data remain sparse. To inform a planned community-tailored data dashboard for California’s San Joaquin Valley (SJV) and local foothills, a predominantly rural and agricultural region, our team sought out SJV-based tobacco control advocates and community leaders to identify crucial data needs and features for a future tobacco control data dashboard. We conducted surveys and interviews with rural and Tribal advocates and leaders, gathering perspectives from 29 people. A consistent issue was insufficient accessible for program planning, reports, and grants. Different programs collect hyper local data and combining these data in the region would contribute greatly to planning and grant writing. We learned that a wide variety of data were sought including: youth and adult smoking rates, e-cigarette/vaping rates, retailer locations, local tobacco control policies, secondhand smoke exposure, locations of primary care providers, and smoking cessation programs. Prospective dashboard users were not familiar with data dashboards. In exploring what could support their work, they mentioned: year-over-year comparisons of tobacco use trends, geospatial and mapping capabilities by rurality, demographic, and health data, and policy and compliance tracking. Tribal advocates specifically wanted the ability to disaggregate by county, Native heritage, and multi-ethnic identity. These findings inform us of the various data needs of the SJV region, highlighting the importance of first gaining insight on user perspectives in developing a community-tailored dashboard tool.