Lori Dorfman believes that people who have a stake in the outcome should have a voice in the process. When she was a graduate student at UC Berkeley’s School of Public Health, with her dissertation chair Lawrence Wallack, she co-founded Berkeley Media Studies Group, which she now directs, to put that belief into practice. With the talented staff at BMSG, Dr. Dorfman conducts research to help advocates, policy makers, and journalists understand how public health issues are covered in the media. The research informs the professional education BMSG provides for journalists and the media advocacy training BMSG conducts for advocates so they can raise their voices in policy debate. Since 1993, BMSG has worked with thousands of advocates across the country who have been changing policy at the local, state and federal level on many issues including tobacco, food, housing, early childhood, health equity, and various types of violence and trauma, among other issues. Dr. Dorfman was part of a groundbreaking interdisciplinary team that helped news organizations include a public health perspective in their crime and violence coverage. She led a team working with the National Sexual Violence Resource Center that uncovered the most effective ways to bring prevention to the fore in our public conversation about sexual violence. With colleagues at Center for Science in the Public Interest, she co-convenes the Food Marketing Workgroup, a national network dedicated to eliminating harmful food marketing by identifying, investigating, and advocating changes to marketing practices that undermine health, especially those practices targeting children and youth of color and collaborates with the Center for Digital Democracy on exposing digital marketing that targets children and youth. BMSG is a project of the Public Health Institute.