IAPHS Town Hall: “No Magic Words: Building Narrative Power”

Additional Resources: 

• This webinar BMSG’s director for racial and health equity strategy, Kathi Schaff, did for Dialogue 4 Health goes into more detail about how to message in this moment.
• This paper, More than a Message, discusses the challenges with typical news frames, reviews how health is typically portrayed, and describes the portrait/landscape distinction (from the perspective of the commercial determinants of health).
• The tobacco infrastructure example is explained on pages 24-27 of this Building Narrative Power toolkit.

• On narrative as a form of power:

• • Power: A Radical View by Stephen Lukes (3rd Edition from 2021)
  • Power and Powerlessness: Quiescence and Rebellion in an Appalachian Valley by John Gaventa (1982)
  • The Power of Story: On Truth, the Trickster, and New Fictions for a New Era by Harold Johnson (2022)
  • Three Faces of Power by Richard Healey and Sandra Hinson of the Grassroots Power Project (attached – this was recently taken down from the GPP website)

• On the process of developing transformative narratives:

• • A Narrative of Rural Abundance by Judith Barish (attached – this was recently taken down from the GPP website)
  • The Narratives for Health website – lots of resources on that